![]() They also featured standard Dart Swinger Special fare like rubber floor mats, no trim, and no rear seat armrests. Here's how the batches were equipped.Ĭrosstown.Sixty-three cars were built on May 7, 1971, and painted in one of several of Dodge's High Impact colors: FY1 Top Banana (4), FC7 Plum Crazy (8), FJ6 Green Go (12), and EV2 Hemi Orange (39). ![]() Additionally, two of the Crosstown cars were diverted to a dealership in Prince George, British Colombia. Crestview in turn padded the order with several options. ![]() The solution suggested by the home office was for Crosstown to keep 63 cars and defer 20 to Crestview Dodge in Regina, Saskatchewan. Then, a logistical issue arose as Crosstown was not able to maintain inventory of all the special-order cars. His sales manager, Bob Beveridge, asked for 300 but, due to model year constraints at the time, Chrysler managed to build only 83. (In 1971, median household income was noticeably less than that in the United States, all things being equal.) Seeing an opportunity, the Edmonton, Alberta, businessman persuaded Chrysler's Canadian home office in Windsor, Ontario, to build a fleet of Dart Swinger Specials (the cheapest Dart Swinger hardtop) with the 340. Zane Feldman, the owner of Crosstown Motor City, recognized that there was a vacancy in the market that would be missed by the Canadian population. As a new, sportier version of the Dodge A-body compact, the Demon 340 was not quite the spiritual successor to the cheapie Dart Swinger 340. For 1971, the Dart Swinger 340 was replaced by the semi-fastback Demon 340.
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